We Don’t Lift wanted to expand and have more of a presence with the local grassroots drifting scene. We had primarily been focusing on road racers for the first two years we were in business. I decided to take photos at one of the more popular events of the year(while boothing there as well), and then release them as free to repost as long as they kept the We Don’t Lift watermark. After this event we started seeing a lot more drifters shopping with us. They were extremely thankful to have photos taken of their car, and simply having the watermark tagged in the photos as they were shared increased our presence of mind.